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Dr. Barman´s
Dentaco a.s.
Dr. Barman’s objective is to develop new and unique products that are better adapted to its purpose of use, with the goal to improve oral health.
Dr. Rolf Barman was born in a family of dentists. He got his dental education at L’Ecole Dentaire de Paris and has more than 40 years of experience from municipal clinics and his own private clinic. Two of his children are also dentists. The company is based in Norway and sells their products to the dental profession and consumers all over the world.
Years of experience in his clinic formed his philosophy:
It is easier to change the products than to change people’s behaviour. By improving the products and simplifying the methods, more people will be able to perform daily oral self care and achieve better oral hygiene and oral health.
He has over the years developed several products. The product that has got most attention worldwide is Dr. Barman’s Superbrush which has been awarded several times and has proved to be superior in a number of comparative clinical studies (ref www.dentaco.no). Superbrush Child (0-6 years) has received the “Bright Smiles, Bright Future” Award presented by the International Association for Pediatric Dentistry.
Surveys reveal that 80% of the population brush their teeth in less than 60 seconds, and that many mainly concentrate their brushing on the part of the teeth that shows. The challenge is to develop a toothbrush that can clean the teeth more thoroughly during the time most people are willing to spend for their daily oral self-care.
Brushing the teeth thoroughly is a skill that has to be learned like all other skills. By simplifying the method and improving the product, children can master the toothbrushing and establish good brushing habits at a young age. A toothbrush can obtain far better results if it has features that make the toothbrush automatically perform what people otherwise fail to do: Cleaning all sides of teeth equally well and clean with the recommended angle of 45 to the gum line in order to prevent build up of plaque along the gum line. Dr. Barman’s toothbrushes all have these qualities.
Dr. Barman’s first industrial project was Sanodent Interdental Woodsticks. As only a minor part of the population used dental floss, he wanted to develop a dental woodstick with a shape and quality to make interdental cleaning easier to perform. It was the first double ended woodstick with a triangular cross-section on the market and was quickly a great success. Sanodent a.s. produced for Oral-B as private brand and was acquired by Oral-B/Gillette in 1985.
Dr. Rolf Barman has also developed dental products for pets together with leading veterinaries in Norway, through the company Petosan a.s.
This year Dr. Barman’s is introducing the next generation of Superbrush,- Dr. Barman’s Duopower. The sonic toothbrush has unique cleaning abilities, is very comfortable to use and has received overwhelming response from the dental profession.
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