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Wrigley
Wrigely GmbH
Since its founding in 1891, the Wrigley Company has been led by four generations of the Wrigley family, each of which has made their mark on the organization. Across these generations there has been a continuous commitment to providing the world's highest-quality chewing gum and confectionery products that are both great tasting, and make life a little more fun.
It has been over 110 years since Wrigley introduced its first two products, Juicy Fruit® and Wrigley’s Spearmint® gums. Today, Wrigley brands are sold in over 180 countries and its portfolio of products includes dozens of innovative brands that provide consumers with a variety of benefits, including breath freshening, tooth whitening and vitamin delivery.
Brands like Doublemint®, Big Red®, Winterfresh®, Extra®, Eclipse®, Freedent®, Hubba Bubba®, Orbit® and Excel® continue generating excitement in the gum category while at the same time Wrigley has created new confections under these well-loved brands including mints, breath strips and candies.
In addition to internal product development, the Wrigley Company is diversifying into new kinds of confections through acquisition. Brands such as Altoids®, Life Savers®, Creme Savers®, Pim Pom® and Solano® provide consumers with a variety of fun, delicious products in numerous formats and flavors. From mints to candies to lollipops, these products help Wrigley reach consumers of all ages around the world and are a wonderful complement to Wrigley's great-tasting gum products.
Throughout this diversification, Wrigley's commitment quality continues. What also remains the same, despite the company's growth and evolution, is Wrigley's commitment to the core values established by our founder more than one hundred years ago. Wrigley's values have been supported by four generations of Wrigley associates, and underpin everything we do at the Company. They describe the way we do business - the way we create an environment for success. We believe in treating everyone - consumers, employees, partners, distributors, retailers and the community at large - with trust, dignity and respect. We believe in fair business practices and in doing our part in caring for the environment.
Quality, innovation and integrity. That is the Wrigley Way.
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